The American Vintage II Series pays homage to the music and cultural moments they've inspired, countless and ever-evolving in reach and impact. To spark musical inspiration today with iconic guitars of the past, Fender's American Vintage II Series breathes new life into a classic tool for players looking to create in today's modern music landscape. This demand even extends to vintage instruments. According to a study from Billboard, during the pandemic 55% of music consumers listened to music they used to listen to but haven't heard in a while - evidence that people are seeking comfort from the past, wanting to give new life to items that were once considered old. From classic songs re-entering the charts decades later because of TikTok, thrifting as a sport or even the obsession with mid-modern century homes, consumers are drawn to the vintage look and are constantly looking to satisfy the feeling of nostalgia.
The fascination with vintage eras is as prominent in today's culture as it has ever been. Whether you're after nostalgic guitar sounds in the studio, or a vintage-style instrument that can withstand the demands of the road, the American Vintage II series harnesses the best of Fender's legacy and craftsmanship so modern musicians can innovate today's soundscapes." "These original guitars and basses have long been coveted by avid players and vintage enthusiasts around the world for their aesthetic and tone that inspired some of the greatest music and most-identifiable guitar and bass lines of all time. Today they are built with precise, modern manufacturing processes that weren't available in the past," said Justin Norvell, Executive Vice President of Product, FMIC.
"The iconic models in the American Vintage II Series are a near 1:1 comparison with their original predecessors. Harnessing vintage-inspired style, sound and feel, the American Vintage II series elevates the playing experience for modern musicians, while maintaining the classic features that have influenced through the decades. Built in Corona, Calif., this new flagship series is a testament to the lasting influence and timeless designs from one of the world's most iconic instrument makers, including the Telecaster®, Stratocaster® and Jazzmaster® guitars and Precision Bass® and Jazz Bass® models in their celebrated, original form. With Vintage-inspired trends at a high point among tastemakers and consumers, Fender doesn't have to go far to revive the iconic models that defined decades of music.
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Fender has teamed up with boundary-breaking country music duo Brothers Osborne to bring the series to life.Įxperience the full interactive Multichannel News Release here:
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